You might remember my article a couple days ago regarding an impending update to Brave browser. The time has come and the team behind the project have made good on their ICO promises.
As you will remember, if you read my previous article, the privacy-centric browser plans to reward users for viewing ads. An announcement on their official website, made on the 24th April, informed the public that they have enabled their revenue sharing model on Windows, Mac OS and Linux based web browsers.
What Does This Mean?
This could be a game changer for the web as a whole since we all know the current ad model has been broken for some time. At present advertisers track users, even when they’re not viewing their website, and sell the data. This is not possible with Brave ads.
The Brave ads system is a privacy focused one which prevents advertisers from knowing who is viewing their ads. It also prevents them from tracking them by keeping all information within the Brave browser. If you have been using the Brave browser already, you will know that it blocks trackers by default.
What Are The Rewards?
The remaining 30% of revenue generated will be issued to Brave. In order to fund the project, I presume. In the future users will be able to use the tokens they earn to pay for premium content from publishers utilising the system.
Further down the line, users will be able to use their accumulated BAT tokens to pay for real-world items. At present the real-world items are listed as hotel stays, restaurant vouchers and brand gift cards on the TAP Network. Brave are also working on allowing users to withdraw their BAT tokens to be converted to fiat.
Love, peace and happiness.
